Aloha Poets,
Today's topic refers to The Honolulu Star Bulletin (Black Press Ltd) buying out the Honolulu Advertiser. Enjoy!
This is a consolidation not a fire sale. Black Press Ltd will take the best of Star Bulletin and Advertiser the way NewsCorp has been doing with media outlets for years.
The world has changed the way it receives content and the newspaper outlets are only responding. The demand for print advertising is sinking while (you guessed it) internet ads are rising. But it doesn't stop here.
A troubling trend coming out of the Midwest is publishers starting their own boutique ad agencies online, designing and placing their own ads.
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